LG UR78 50" 4K Ultra HD Smart TV [2023] - 50UR78006LK

MODEL 50UR78006Lk Reveal the Last Detail LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail. Take Charge of Quality The 5 AI Processor 4K Gen5, delivers a truly powerful experience that's tailored to fit your preferences. Redefine Scale of 4K Watch non 4K content in 4K on big UHD screens to enjoy clarity and precision in every moment. See UHD TV on a Whole New Scale Experience your favourite content up close with an ultra big 4K UHD TV. The Perfect Fit for Full Sound Pair up all you love to watch with crystal clear soundthe way it was meant to be heard. Diversified Settings Enjoy better control of your soundbar through your LG TV's on screen settings menu. Tailored to Your Liking From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you.€‹ My Profile Get tailored movie recommendations, an overview of your team's next games, and your own notifications, all from one place dedicated to you. Quick Card Create dedicated cards for your favourite apps and services. Arrange them how you like, switch them up, and jump quickly into your content. Game Optimizer & Dashboard Find all the settings you need for optimal gameplay in one place. Game Dashboard allows you to change the current game genre settings quickly. Greener for Better LG UHD TV's redesigned packaging uses single colour printing and a recyclable box.