LG OLED77B26LA

""LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth. The brains behind the beauty. Following deep learning advancements, LG's 7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colours spectacularly vivid yet accurate. With no backlight to dull their impact,self lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss. Dynamic Tone Mapping uses the 7 Gen 5 AI Processor to detect what's in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail. The 7 Gen 5 AI Processor up mixes 2 channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world. Need inspiration for movie night ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favourite TV series and receive tailored news and sports updates. Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart pounding audio and extraordinary visuals. Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 1ms response time, NVIDIA G Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra fast action appears clear and smooth. Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix1, Disney+2, Amazon Prime3, Apple TV+4, plus LG channels5, something exciting is always showing. *subscriptions maybe required for Apps* With the seamless addition of GeForce Now and Stadia, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favourites straight from your television. In line with LG's green initiatives, your OLED is boxed with just enough packaging to get to you safely. No wasteful plastic or styrofoam just a recyclable cardboard box and bio based remote control bag. LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth. The brains behind the beauty. Following ""