""dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast. Enjoy your favourite movies as the director intended. Next generation Filmmaker Mode applies our intelligent sensing technology to adjust colour, contrast and clarity. Sport demands outstanding performance and winning teams. Get yourself a front row seat, look the players in the eye and see their every move clearly never missing a play. Impressive, immersive sound brings the rush of the crowd to your home. Team up with our high end, large screen 4K Smart LED TVs to share epic sporting moments with family and friends. Our Full Array LED models with Local Dimming Supreme not only adjust the backlight division, but also perform signal analysis and brightness adjustment for each divided backlight block. By analysing the image information more finely, the contrast and brightness are improved so you can enjoy rich natural black colours and greater shadow detail without "halo" effects. The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin sharp clarity great for fast moving action, sports, games, etc. Using AI, the TV knows when youre watching sport, and adjusts the picture and sound for you. Auto AI Using AI, W90 analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more so makes them for you. Just sit back and enjoy the performance. Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling. Create up to six user profiles with unique watchlists and personalised recommendations based on the shows and movies you loveso anyone watching feels like a main character. Use Alexa on the Voice Remote to find your favourite shows and movies in a snapno endless scrolling needed. Launch apps, change channels, control your smart home, and more. Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and moreall on your TV. Dolby Vision IQ It literally adds a new dimension to viewing HDR thanks to the TVs advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast. Enjoy your favourite movies as the director intended. Next generation Filmmaker Mode applies our intelligent sensing technology to adjust ""
