""Direct Full Array Bright whites, dark blacks and incredible contrast.Imagine you're watching the moon in the night sky. Now, the sky is darker, the moon is brighter, and the contrast between them is sharper. Direct Full Array Technology places LEDs directly behind the screen, and accurately controls them to create incredible contrast for a more natural viewing experience. NQ4 AI Gen2 Processor Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution for a truly exceptional 4K experience. Watch in glorious 4K, even if it wasn't filmed that way* From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience. *Upscaling may not apply to PC connection and Game Mode. Smart TV powered by Tizen* Your favourite apps on the best selling Samsung Smart TV**.Dive into a huge collection of 4K films, TV shows, and all your catch up TV apps including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** all in one place. Not sure what to watch Our easy to use and customisable Smart Hub platform gives you personalised recommendations. Samsung TV Plus Entertainment for every day. Always for free.Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch up on kids shows, sports highlights and more with no strings attached. ""
